Dominika Kustosz-Lee delivers academic guest lectures and conducts academic research on the topic of luxury artification in the Korean context.
PUBLISHED RESEARCH PAPERS
The Artification of Luxury in the Korean Context: A Comparative Case Study of Christian Dior Couture and Louis Vuitton’s Creations in Collaboration with Korean Artists
2024 Global Fashion Management Conference at Milan, Art Marketing and Luxury Brands in Fashion Industry Track
2024
The Expanding Role of Korea in the Global Art Scene: Participation of Korean Artists in Luxury Brand-led Art Initiatives
Journal of Korean and Asian Arts, 2024, v.9
2025
GUEST LECTURES
Luxury Artification – A Korean Market Case
Seoul National University, Graduate School of Business, Prof. Sang-Hoon Kim’s MBA Art & Culture Marketing Seminar | South Korea, Seoul
18 Feb 2025
Using Art as a Form of Marketing in the Luxury Industry – A Korean Market Case
Goldsmith’s, University of London, Prof. Kelly Meng’s Course for MA Luxury Brand Management & Institute for Creative and Cultural Entrepreneurship | UK, London
26 Nov 2024
12 Nov 2024
Luxury Artification – A Korean Market Case
Yonsei University, Prof. Eunju Ko’s Luxury Fashion Management Course at the Fashion Marketing Research Lab | South Korea, Seoul
15 Apr 2025
Luxury’s Global Art Patronage – A Korean Market Case
Sotheby’s Institute of Art, Prof. Federica Carlotto’s Course for MA Luxury Business, Art and Luxury Seminar | London, United Kingdom
1 May 2025
Artification: A Korean Market Case – At the Intersection of Art and Luxury Fashion'
Yonsei University, Graduate School of International Studies, Prof. Claire Jo's Art and Culture Lecture Series | South Korea, Seoul
12 Nov 2025
Luxury’s Global Art Patronage – A Korean Market Case
SDA Bocconi, Executive Master in Luxury Management (EMILUX) Alumni Panel
| Italy, Milan
11 Jun 2025
Luxury Artification – A Korean Market Case
Goldsmith’s, University of London, Prof. Kelly Meng’s Course for MA Luxury Brand Management & Institute for Creative and Cultural Entrepreneurship | UK, London
2 Dec 2025
Artifying Luxury Abroad: How Luxury Brands Localize Cultural Meaning in Korea
HEC Lausanne, The Faculty of Business and Economics of the University of Lausanne, Prof. Felicitas Morhart’s Strategic Brand Management Course | Lausanne, Switzerland
19 Mar 2026
Artifying Luxury Abroad: How Luxury Brands Engage with Culture in Korea
Domus Academy, Course Leader Maria Gaya Calabrò's Design Probe Talks, part of the Master in Luxury Brand Management and Fashion Management Programs | Milan, Italy
20 Apr 2026
Artifying Luxury Abroad: How Luxury Brands Engage with Culture in Korea
ESPC Business School, Prof. Ben Voyer’s Course for MSc in Luxury Management | London, UK
27 Mar 2026