Beyond the exhibition: how luxury brands create value through artification

Image credit: Marion Berrin | Dior

For my second guest article with The Insider Magazine, published by Switzerland’s Glion Institute of Higher Education (link to the article here), I explore how artists and luxury maisons collaborate in pursuit of creativity – drawing on my ongoing research of the South Korean market.

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WKND Lab – Artist Interview in Collaboration with SCHAUPLATZ MAGAZINE